the profitable vice market

(Reuters) - Gerry Sullivan has an eye out for the sins of tomorrow, but he's no puritan.

Since taking the helm of USA Mutuals' iconoclastic Vice Fund in 2011, Sullivan has scored big gains spotting trends in tobacco, guns, alcoholic beverages and gambling. Now he's seeing new ways to make money on human transgression.

"Sin is evolving," the 53-year-old former bond trader said, before rattling off a slew of investment ideas that would make the God-fearing cringe: Buy e-cigarettes because teens will love them; predict which tobacco company will become the "Budweiser of marijuana" as states loosen anti-pot laws; and get into coffee and smartphones because they are addictive.