When I was a kid, advertisements on the backs of comic books -- besides being for Charles Atlas muscle-building and Red Ryder B-B guns -- included a book that would improve your vocabulary: "Use a word ten times in a day and it is yours," the ad suggested ... which in turn suggested that an improved vocabulary might contribute to a more august lifestyle.
In ninth-grade high school, one guy in the clan I hung out with, took a test and was found to have the vocabulary of a 35-year-old business man. We in the clan were all pretty wowed, but nonetheless felt a lingering sympathy for Tony, whose sole, burning, and almost single-minded desire was to get laid. Getting laid was an uphill chore since we all attended an all-male high school and Tony was not gay. (Yes, he eventually managed it.)