This is not a joke.
Maple syrup isn't just for pancakes anymore, thanks to a group of maple syrup producers in Quebec who are trying to turn a cottage industry into a global empire. Montreal chef Martin Picard says maple syrup runs through the veins of Quebecers like the sap that flows from the trees each spring in sugar bushes across the countryside."He says people who have never tasted the golden syrup might be surprised by its unique flavour, which can have hints of toffee and spice, herbs and flowers." Tell me that doesn't sound like some languishing, limp-pinkied flower of the wine-cellar world ... waxing luscious over the riches stored on the musty shelving below!
The idea that maple syrup could indeed be seen as the world's best sugar is the driving ambition of the Federation of Quebec Maple Syrup Producers.