Texting at the movies is usually annoying and usually banned. But the CEO of the giant movie theater chain AMC says maybe it's time to rethink that.I hesitate to denigrate the words "sniveling" and "dumb" by applying them to this scenario.
AMC Entertainment CEO Adam Aron floated a trial balloon in an interview with Variety at CinemaCon, a film industry trade convention, saying the chain has considered adding showings where using your cellphone will be allowed.
"When you tell a 22-year-old to turn off the phone, don't ruin the movie, they hear, please cut off your left arm above the elbow," Aron told Variety. "You can't tell a 22-year-old to turn off their cellphone. That's not how they live their life."
PS. The next day (today) AMC withdrew the idea.