And in the what-you-long-for-is-what-you-fear-and-vice-versa department:
Human beings seem to long for situations in which they will not be lonely. To be in a large and agreeable crowd -- one that thinks the same, believes the same, acts the same and likes me into the bargain -- is a bed-rock, if subtle, hope.
Simultaneously, they fear death and are willing to go to great lengths to avoid it.
But what could be less lonely than death? Death, as the Zen teacher Soen Roshi pointed out, means you have "joined the majority."