When the ads arrived, I muted the television and then watched idly, waiting for the movie to continue. On the screen, a woman who seemed to be in her 50's spoke without sound. Her head and shoulders were framed by white space above and below. In the white space above, the words appeared: "No case is typical. You should not expect to experience these results." In the white space below was a logo and the name, if I remember correctly, Cancer Centers of America.
So someone thought enough to advertise this institution, but was forced to add a disclaimer saying that what was being advertised might not be true for you or me even though you or I were being invited to absorb the good news the advertising laid out ... and have faith and spend money on what we might reasonably hope would be a similar, smiling outcome.
No case is typical.
Perhaps religious persuasions should put a similar disclaimer on their temple doors and over their various altars. No case is typical: We have good news, but it may not be good news for you. A reasonable inference might be drawn that in fact it might be very bad news indeed. We, the institution, spend money on advertising and trying to convince others of ... what may be bad news. No case is typical, after all.
If this snake oil doesn't work for you, at least we have given you something to smile about and warned you -- no case (meaning your case) is typical: That's why we get to keep the money.
What a bizarre damned world we live in.