Wednesday, May 29, 2019

Italian village for sale .... NOT

Last month a mountain village in northern Italy put all its assets up for sale. A website advertised that everything must go.
Street signs started at €1,250. A pilgrimage site cost around €600,000, with a 15% discount applied. The town hall was a bit cheaper – €200,000. Benches came at €280 each, but with an enticing three-for-two promotion....
The initiative attracted widespread national media coverage and scores of potential buyers. But on the day sales supposedly began online, something about the website looked off. Prospective customers were unable to purchase anything – instead, they were redirected to a page asking them to share pictures of the items on social media. The sale was “fake news”.

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