And, in the gimme-what-I-want-and-give-it-to-me-NOW department:
The co-founder of Australian online retailer Shoes of Prey,
which allows customers to
design their own footwear, hopes to one day allow
customers to print out pairs at home as technology improves and consumer demand
grows for personalized products.
Founded in 2009, Shoes of Prey allows women to create unique
designs on its website, choosing from 300,000 trillion possible permutations of
materials, colors, styles and sizes. It promises to deliver in four weeks but
often manages two.
Jodie Fox, who set up Shoes of Prey in 2009 with former
Google Inc employees Michael Fox and Mike Knapp, expects consumer demand for
faster delivery to keep rising.
"Ideally we would get to a point ... where we are able
to (deliver) overnight a pair of shoes to you that you designed the day
before," Fox said in a telephone interview from Sydney....
"Honestly, Shoes of Prey is not about shoes. It is
about this whole idea of getting you what you want, when you want it, and that
will extend into many products," Fox said.
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