The co-founder of Australian online retailer Shoes of Prey, which allows customers to design their own footwear, hopes to one day allow customers to print out pairs at home as technology improves and consumer demand grows for personalized products.Founded in 2009, Shoes of Prey allows women to create unique designs on its website, choosing from 300,000 trillion possible permutations of materials, colors, styles and sizes. It promises to deliver in four weeks but often manages two.Jodie Fox, who set up Shoes of Prey in 2009 with former Google Inc employees Michael Fox and Mike Knapp, expects consumer demand for faster delivery to keep rising."Ideally we would get to a point ... where we are able to (deliver) overnight a pair of shoes to you that you designed the day before," Fox said in a telephone interview from Sydney...."Honestly, Shoes of Prey is not about shoes. It is about this whole idea of getting you what you want, when you want it, and that will extend into many products," Fox said.
Thursday, October 1, 2015
inching up on instant gratification
And, in the gimme-what-I-want-and-give-it-to-me-NOW department: